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Hello, I'm Linda.

A marketing strategist obsessed with crafting elegant digital solutions and seamless user experiences.

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Work

Selected Projects

Problems solved through design and strategy

Work

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LH Home Ltd.

Marketing, strategies and EDI for a B2B furniture wholesaler.

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Balance App

Marketing, strategies and EDI for a B2B furniture wholesaler.

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FinnAi

Marketing, strategies and EDI for a B2B furniture wholesaler.

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Easel Case Study

Marketing, strategies and EDI for a B2B furniture wholesaler.

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Godless Realms

Marketing, strategies and EDI for a B2B furniture wholesaler.

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Access Virtual App

Marketing, strategies and EDI for a B2B furniture wholesaler.

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Work

LH Home Ltd.

Marketing, strategies and EDI for a B2B furniture wholesaler.

Read More →

Balance App

Mobile UX and tools for balancing caregiving tasks and self-care.

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FinnAi

Graphic design for newsletters at a fintech company.

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Easel Case Study

Desktop UX and tools for creative flow in design and illustration.

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Godless Realms

UX and UI design for mobile game menus and login quests.

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Access Virtual App

UX and form updates for a virtual health app to reduce redundancy.

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UX Design

2025

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UX Design

2025

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UX Design

2025

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UX Design

2025

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UX Design

2025

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UX Design

2025

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Marketing Strategist
LH Home Ltd.

2017 - Present

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UI & UX Designer
Balance App

2017 - Present

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Graphic Designer
FinnAi

2017 - Present

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Product Designer
Easel Case Study

2017 - Present

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UI & UX Designer
Godless Realms

2017 - Present

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UI & UX Designer
Access Virtual App

2017 - Present

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Hobbies

Beyond Work

Where ideas come from

Playgrounds

Manicure

Doodles

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Emoji Tape

Icons

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Arts & Crafts

Crafts

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Bouldering Wall

Bouldering

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Badminton
Cooking
Bouldering
Icons
Crafts
Doodles
About

Who I am

Designer, strategist, and builder obsessed with real problems

Linda Tsai

It starts with listening

I’ve spent years learning why products work and why people choose them. Design without strategy is decoration. Strategy without design is invisible.

Build products end to end

Lover learning new tools

Believe in shipping over perfection

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About Me

I’m Linda — a marketing strategist and creative problem-solver with 5+ years of experience in the B2B furniture industry. I specialize in developing data-informed strategies and managing projects from idea to execution.

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My background blends marketing, communication, and a growing toolkit in SQL and UX tools like Figma. Whether I’m leading a product launch, analyzing campaign performance, or helping small local businesses build their websites, I’m always driven by curiosity and connection.

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On the side, I’m a bouldering and badminton enthusiast, a daily doodler, and someone who finds joy in learning new things and creating with others.

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